When it comes to availing office cleaning services, it is not enough for clients to check on the best prices for stellar services, they also expect to find service listings, reviews, pricing, and other relevant factors that may affect their needs and preference. The reason why many businesses are successful today is because they have web presence or websites that are informative, user-friendly, easy to use, responsive, interactive, and engaging. More so, an optimized website is essential to any company such as office cleaning companies to be easily seen online through search engine optimization or SEO.
It is not enough adding your company profile, contact information, and the list of your products and services, it is essential to have optimized contents intended for your target audience. Many business owners are currently searching for office cleaning services, so you have to create optimized contents using the keywords that a client will likely enter on the search engine to land on your web page. The different examples of keywords commonly entered among search engines include commercial cleaning, janitorial services, office cleaning, best office cleaners, and best janitorial service providers. If you are servicing clients in a specific location or you have a certain target location, you can add the location such as “best commercial cleaning services in San Francisco CA”. Remember that most people click on the websites that pop up first on the search engine, so creating optimized contents will help you get on the top ranking search engine results pages. Search engine companies have their own set of metrics when ranking web pages which include frequency of keyword usage or the number of times the keyword is used , amount of backlinks associated with the keyword, content updates, and organization. These may be a bunch of daunting and challenging technical language, but once you are aware and knowledgeable of them, creating web contents won’t be that difficult anymore.
Be a resource to clients looking for cleaning services, and you can do this by creating your own cont hub or blog, increasing the chance of generating lead, getting clients’ buy in and trust to avail your products and services. You need to have a consistent stream of articles, videos, and blogs so visitors can find valuable contents, thereby earning their trust. Instead of advertising directly, use social media to engage with your customers and share helpful guides when it comes to office cleaning. Be a resource guide, inspiring and informing your customers what needs to be done, and if they can’t do it, they can easily find a professional like you.